[online][경영] Marketing Research Project: Launching New Homeplus Privat…
페이지 정보
작성일 23-02-22 22:15
본문
Download : group1-마지막-1.ppt
1. Hypothesis
4. Strategy
순서
How does the value of product evaluation affect the purchase intention? : “Premium_n1” & ”Purchase intention”
[경영] Marketing Research Project: Launching New Homeplus Private Branded Product
Then, what should we do in order to raise the satisfaction degree of PB product?
The people who have high satisfaction degree tend to have positive attitude toward the new product.
Download : group1-마지막-1.ppt( 79 )
Relationship between product evaluation and purchase intention by t-test
3. Conclusion
2. Examination
설명
The people who have high satisfaction degree of product tend to have positive attitude toward the new product (Homeplus Premium milk). Then, the people who have positive attitude toward the the new product have high purchase intention.
The people who have high satisfaction degree tend to have positive attitude toward the new product (Homeplus Premium milk). Then, the people who have positive attitude can be predicted to have high purchase intention.
1. Hypothesis 2. Examination 3. Conclusion 4. Strategy
마케팅
레포트 > 사회과학계열
다.
