자라 기업analysis,자라경영전략(戰略) 事例,자라 패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,事例analysis,s…
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작성일 23-07-02 04:32
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Download : [2000원] 자라 기업분석,자라경영전략사례,자라 패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p.pptx
자라 기업분석,자라경영전략사례,자라 패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p , 자라 기업분석,자라경영전략사례,자라 패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p경영경제레포트 , 자라 기업 자라경영전략사례 자라 패션마케팅 브랜드마케팅 서비스마케팅 글로벌경영 사례 swot stp p
설명
자라 기업analysis,자라경영전략(戰略) 事例,자라 패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,事例analysis,swot,stp,4p
레포트/경영경제
자라 기업analysis,자라경영전략(戰略) 事例,자라 패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,事例analysis,swot,stp,4p
Download : [2000원] 자라 기업분석,자라경영전략사례,자라 패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p.pptx( 25 )
순서
![[2000원]%20자라%20기업분석,자라경영전략사례,자라%20패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p_pptx_01.gif](http://www.allreport.co.kr/View/%5B2000%EC%9B%90%5D%20%EC%9E%90%EB%9D%BC%20%EA%B8%B0%EC%97%85%EB%B6%84%EC%84%9D,%EC%9E%90%EB%9D%BC%EA%B2%BD%EC%98%81%EC%A0%84%EB%9E%B5%EC%82%AC%EB%A1%80,%EC%9E%90%EB%9D%BC%20%ED%8C%A8%EC%85%98%EB%A7%88%EC%BC%80%ED%8C%85,%EB%B8%8C%EB%9E%9C%EB%93%9C%EB%A7%88%EC%BC%80%ED%8C%85,%EC%84%9C%EB%B9%84%EC%8A%A4%EB%A7%88%EC%BC%80%ED%8C%85,%EA%B8%80%EB%A1%9C%EB%B2%8C%EA%B2%BD%EC%98%81,%EC%82%AC%EB%A1%80%EB%B6%84%EC%84%9D,swot,stp,4p_pptx_01.gif)
![[2000원]%20자라%20기업분석,자라경영전략사례,자라%20패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p_pptx_02.gif](http://www.allreport.co.kr/View/%5B2000%EC%9B%90%5D%20%EC%9E%90%EB%9D%BC%20%EA%B8%B0%EC%97%85%EB%B6%84%EC%84%9D,%EC%9E%90%EB%9D%BC%EA%B2%BD%EC%98%81%EC%A0%84%EB%9E%B5%EC%82%AC%EB%A1%80,%EC%9E%90%EB%9D%BC%20%ED%8C%A8%EC%85%98%EB%A7%88%EC%BC%80%ED%8C%85,%EB%B8%8C%EB%9E%9C%EB%93%9C%EB%A7%88%EC%BC%80%ED%8C%85,%EC%84%9C%EB%B9%84%EC%8A%A4%EB%A7%88%EC%BC%80%ED%8C%85,%EA%B8%80%EB%A1%9C%EB%B2%8C%EA%B2%BD%EC%98%81,%EC%82%AC%EB%A1%80%EB%B6%84%EC%84%9D,swot,stp,4p_pptx_02.gif)
![[2000원]%20자라%20기업분석,자라경영전략사례,자라%20패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p_pptx_03.gif](http://www.allreport.co.kr/View/%5B2000%EC%9B%90%5D%20%EC%9E%90%EB%9D%BC%20%EA%B8%B0%EC%97%85%EB%B6%84%EC%84%9D,%EC%9E%90%EB%9D%BC%EA%B2%BD%EC%98%81%EC%A0%84%EB%9E%B5%EC%82%AC%EB%A1%80,%EC%9E%90%EB%9D%BC%20%ED%8C%A8%EC%85%98%EB%A7%88%EC%BC%80%ED%8C%85,%EB%B8%8C%EB%9E%9C%EB%93%9C%EB%A7%88%EC%BC%80%ED%8C%85,%EC%84%9C%EB%B9%84%EC%8A%A4%EB%A7%88%EC%BC%80%ED%8C%85,%EA%B8%80%EB%A1%9C%EB%B2%8C%EA%B2%BD%EC%98%81,%EC%82%AC%EB%A1%80%EB%B6%84%EC%84%9D,swot,stp,4p_pptx_03.gif)
![[2000원]%20자라%20기업분석,자라경영전략사례,자라%20패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p_pptx_04.gif](http://www.allreport.co.kr/View/%5B2000%EC%9B%90%5D%20%EC%9E%90%EB%9D%BC%20%EA%B8%B0%EC%97%85%EB%B6%84%EC%84%9D,%EC%9E%90%EB%9D%BC%EA%B2%BD%EC%98%81%EC%A0%84%EB%9E%B5%EC%82%AC%EB%A1%80,%EC%9E%90%EB%9D%BC%20%ED%8C%A8%EC%85%98%EB%A7%88%EC%BC%80%ED%8C%85,%EB%B8%8C%EB%9E%9C%EB%93%9C%EB%A7%88%EC%BC%80%ED%8C%85,%EC%84%9C%EB%B9%84%EC%8A%A4%EB%A7%88%EC%BC%80%ED%8C%85,%EA%B8%80%EB%A1%9C%EB%B2%8C%EA%B2%BD%EC%98%81,%EC%82%AC%EB%A1%80%EB%B6%84%EC%84%9D,swot,stp,4p_pptx_04.gif)
![[2000원]%20자라%20기업분석,자라경영전략사례,자라%20패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p_pptx_05.gif](http://www.allreport.co.kr/View/%5B2000%EC%9B%90%5D%20%EC%9E%90%EB%9D%BC%20%EA%B8%B0%EC%97%85%EB%B6%84%EC%84%9D,%EC%9E%90%EB%9D%BC%EA%B2%BD%EC%98%81%EC%A0%84%EB%9E%B5%EC%82%AC%EB%A1%80,%EC%9E%90%EB%9D%BC%20%ED%8C%A8%EC%85%98%EB%A7%88%EC%BC%80%ED%8C%85,%EB%B8%8C%EB%9E%9C%EB%93%9C%EB%A7%88%EC%BC%80%ED%8C%85,%EC%84%9C%EB%B9%84%EC%8A%A4%EB%A7%88%EC%BC%80%ED%8C%85,%EA%B8%80%EB%A1%9C%EB%B2%8C%EA%B2%BD%EC%98%81,%EC%82%AC%EB%A1%80%EB%B6%84%EC%84%9D,swot,stp,4p_pptx_05.gif)
![[2000원]%20자라%20기업분석,자라경영전략사례,자라%20패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p_pptx_06.gif](http://www.allreport.co.kr/View/%5B2000%EC%9B%90%5D%20%EC%9E%90%EB%9D%BC%20%EA%B8%B0%EC%97%85%EB%B6%84%EC%84%9D,%EC%9E%90%EB%9D%BC%EA%B2%BD%EC%98%81%EC%A0%84%EB%9E%B5%EC%82%AC%EB%A1%80,%EC%9E%90%EB%9D%BC%20%ED%8C%A8%EC%85%98%EB%A7%88%EC%BC%80%ED%8C%85,%EB%B8%8C%EB%9E%9C%EB%93%9C%EB%A7%88%EC%BC%80%ED%8C%85,%EC%84%9C%EB%B9%84%EC%8A%A4%EB%A7%88%EC%BC%80%ED%8C%85,%EA%B8%80%EB%A1%9C%EB%B2%8C%EA%B2%BD%EC%98%81,%EC%82%AC%EB%A1%80%EB%B6%84%EC%84%9D,swot,stp,4p_pptx_06.gif)
자라,기업,자라경영전략사례,자라,패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례,swot,stp,p,경영경제,레포트
_SLIDE_1_
ZARA
1
_SLIDE_2_
Outline
Introduction of Zara
International Market
STP Strategy
4P Analysis
Customer Relationship Management
Competitors MANGO, UNIQLO
Weakness and Threat
Problem & Suggestion
2
_SLIDE_3_
Introduction of Zara
3
A Spanish clothing and accessories retailer
founded in 1975
Advanced to Korean market in 2008
Fast Fashion production to low cost
Just two weeks to develop
a new product and get it to stores
Zero advertising to invest
in opening new stores instead
→ 80%: opening new stores
→ 10%: facilities
→ 10%: maintenance cost
_SLIDE_4_
International Market
4
1839 Zara stores in 86 countries(2013.10.31)
Ex) Egypt, India, Germany, USA, Peru, etc
First overseas market Portugal in 1988
Second overseas market USA in 1989
Di…(省略)
다.
