zara 자라 기업분석,marketing 책략 영문data(資料)
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작성일 23-07-08 15:32
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zara 자라 기업분석,marketing 책략 영문data(資料)
zara,자라,기업,마케팅전략,영문자료,경영경제,레포트
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zara 자라 기업분석,marketing 책략 영문data(資料)
순서
목 차
1. ZARA 기업introduction
2. ZARA 마케팅戰略
3. SCM 事例(사례)
4. ZARA의 3가지원칙
Close the communication Loop
Stick to a rhythm across the entire chain.
Leverage your capital assetsto increase supply chain flexibility.
5. STP 戰略
Segmentation & Targeting
Targeting &Positioning
6. conclusion 및 나opinion해
1. ZARA 기업introduction
In 1975, Zara was start in Spain.
Concept : Display the clothes after 2weeks show in Paris Collection.
Zara has the new designs amount of 10,000 every one year.
Low advertisement rate.
Achieves a higher net margin more than any other competitors.
Zara`s Rapid performance
Zara keeps almost half of its production in-house.
Manufactures and distributes products in small batches.
They can design, produce, and deliver a new garment and put it on display more 15 days.
Instead of relying on outside partners, the company manages all design,
warehousing, distribution, and logistics functions itself. …(省略)
레포트/경영경제
Download : zara 자라 기업분석,마케팅전략 영문자료.hwp( 41 )
다.
